Rehau strengthens retail presence get closer to consumers to grow at 20% CAGR by 2020
REHAU India, a leading system and service provider for polymer-based solutions in Windows, Furniture & Building Industry, shared plans to further strengthen its retail presence to bring good living to Indian consumers and enhance i
REHAU Shoppe is a 100 sq feet display showcasing a select range of Furniture Solutions (Roller Shutter, Laminates, Mineral & Flooring). REHAU Concepts is a 500 Sq feet area in a shop–in–shop concept showcasing the complete range of of Furniture Solutons (Solid Surface, Flooring, Pre-laminated Boards & Laminates, Roller Shutters, Edgebands, Weaving material) and REHAU Design Studio, is a 1000 sq feet exclusive showcasewith th
In early 2018, the company launched REHAU Inspiration Express, a unique mobile experiential
Mr. Ajay Khurana, Chairman, REHAU South Asia, said, “With changing times, increased product portfolio and consumer awareness, we felt a need gap to reach out directly to customerswho can touch and feel the product before buying. We are taking several initiatives to strengthen our brand in the B2C segment, along with having a strong foothold in the B2B space, through an extended team of channel partners.”
Sharing plans for 2019, he further added, “For our Windows Solutions category, we expect to appoint atleast 10 new fabricators over the next few months, in addition to 35 existing fabricators. For Furniture Sol
REHAU has a strong focus on ‘Made in India’, ‘Made for India’ offering customised sol
Architects continue to be a key audience for REHAU. The company will deepen its engagement with architects by participating in industry forums such as FOAID, IndiaWood, WADE etc. and by curating outreach platforms to further build brand affinity.