Redefining sporty looks, Pepsi made a debut in the fashion scene with it’s collaboration with Huemn at LMIFWSS20
A marvelous and jaw dropping show was put up by Pepsi x Huemn, defining the look for every occasion, at the Lotus Makeup India Fashion Week by FDCI and also propagating the debut of pepsi in the fashion industry. “Pepsi as a brand is super interesting, they focus a lot on young energy, the rebellion in people so it blends really blend with what we are building,” says Pranav.
A showcase, presented by Pranav Mishra and Shyma Shetty, of trendy track pants and jackets with sports shoes and definition hair bands, denim jackets and pants with statement tees, shimmery dresses, long jackets and yoga pants was seen and extremely liked by the audiences. Most models had long hair tied back to show the outfits and men had a pony tail. “The entire fashion week is being inclusive of anyone who wants to represent themselves in the most confident way possible. Fashion is empowering and that is the most interesting part of being in the industry.”
A range for menswear took everybody with surprise. A variety of garments including Sweat shirts, jackets, shorts, long tees and various colours of track pants was seen, defining a new look for the men fashion scene in Sports.
The sporty treat for the eyes show was closed by the stunning actress Disha Patani in a pair of wide blue pants, white colour block shoes, a white pepsi Co. tee with a knot at the back giving definition to the otherwise brushed look. Her look was backed by the subtle yet trendy hoops making her stand out.
The show closed the first day at India Fashion Week with the crazy blue lights and a look for everyone.