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Anil Kapoor and Sonam Kapoor Ahuja: Duo is the new face of Scott Eyewear

Anil Kapoor and Sonam Kapoor Ahuja: Duo is the new face of Scott Eyewear

An epitome of fashion and elegance Anil Kapoor and Sonam Kapoor are all set to give you inspiration for fashion for uber cool eyewear trends this spring summer 2019.

Most stylish and suave father-daughter duo has collaborated with Scott, eyewear brand synonym for raising style ante. Scott takes a most fashionable leap further as their camaraderie is bound to give fashion aficionado an optical delight.

Get set to embrace the sunny season in style with super stunning pair of eyewear. The duo will showcase an assortment of frames and designs that will meld the trend with chic silhouettes.

Known for offering most flattering and innovative styles in eyewear Scott features a curated selection of frame shapes, exclusive accents, and alluring combinations. The collection is perfectly complemented by the dynamic father-daughter duo and caters to people who are young and remain young at heart.  With the new line, Scott brings forth unique shapes, impressive designs with enhanced functional properties, including UVA and UVB protection, polarized lenses, anti-reflection coating, double gradient mirrors and much more. Timeless appeal and sophisticated detailing accentuate the aesthetics of the brand’s portfolio.

Scott Eyewear has roped in Anil and Sonam Kapoor as its new faces. This is the first time that the father-daughter duo is coming together for a shoot, each lending their own distinct style sensibility to the label which has also launched a new collection of shades and optical. Sonam Kapoor, known for her remarkable fashion sense and Anil Kapoor, the dapper ageless actor is the perfect fit for the fashion-forward eyewear label. The label has roped in the Kapoor’s, to convey the message that this label is for a modern individual of all ages who not only want an international appeal but quality.

While informing about a tie-up with Anil Kapoor and Sonam Kapoor Ahuja, Amit Parikh-Director, Sterling Group said, “There is a lot of potential for young, aspirational and trendy brands in India, a country which boasts of having the world’s youngest population. Scott is here to do just that; a fashion-forward, innovative and an iconic brand for the young and the young at heart. When it comes to capturing that segment, we could think of none better than Sonam Kapoor and Anil Kapoor. The association enriches our current portfolio and strengthens our desire to be a coveted accessory in every consumer’s wardrobe.” A part of the renowned Sterling Group, Scott Eyewear remains the epitome of quality and technology. With vast experience of 33 long years in distribution of international brands in India, they are the pioneers in innovation and fashion.

While talking about the brand very suave and ageless star Anil Kapoor said, “The first thing you will notice about Scott’s collection is the staggering variety of options that are available! There is something for all kinds of faces, ages and across a range of designs”.

Praising the brand for its inventiveness Sonam Kapoor Ahuja added, ”Scott Eyewear appealed to me due to the range of creativity and diversity, their collection showcases. Each piece has been designed to perfection, offering a compelling blend of contemporary lifestyle and modern fashion that suits consumers across all ages”.

However, in the past, Bollywood star Anil Kapoor was always very selective and picky about the brands he endorsed, He believed in keeping endorsements at arm’s length and his conglomeration of the brand is very exclusive and selective hitherto.

The actor had earlier admitted following footsteps of Bollywood legends like Dilip Kumar and Dev Anand who didn’t believe in going for brand endorsements.

However, the creativity of brand campaign and credibility of the product remain core parameters for selection of a brand for Anil. A rare list of previous ads endorsed by him is Puro Healthy Salt Ad, Mastercard Ad and Mont Blanc Ads with Sonam Kapoor. Whereas Sonam Kapoor’s liberal approach towards endorsements is well known and she remains darling of the Ad World too. Fashionistas from across the globe look at her as an ideal role model and endorsement to a brand by her remains stamp of Success for many.  From Luggage to shampoo, cosmetics to chocolates the Diva has profusely endorsed in past the brands like Taraworld luggage, L’Oreal Paris, Vega, Roma Switches from Anchor by Panasonic, Neeru’s ethnic wear, Kalyan Jewellers, Snickers, Oppo Mobile, Cera Sanitary ware opposite Bollywood’s heartthrob – Hritikh Roshan, Master card India with Anil Kapoor, Colgate, Lux, Anant Diamond, Spice Mobile, and the list is still continuous.

Barkha Arora

She has been there and done that. After graduating from Delhi University she completed her diploma in Journalism from Bhartiya Vidya Bhawan, Delhi. Down the line, she completed her internship with National Herald and Akshar Bharat, multilingual newspapers successfully and went on to Join Mainline Business daily, Business Standard newspaper. She has also dabbled in image management and brand consultancy. Apart from being a prolific writer on lifestyle entertainment, lifestyle, travel and politics remain her forte.

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