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Shyamal and Bhumika launch ‘The Renaissance Muse’ at the ICW 2019

Shyamal and Bhumika launch ‘The Renaissance Muse’ at the Indian Couture Week 2019

Shyamal and Bhumika’s Indian Couture Collection for the season is inspired by the iconic period of renaissance which marks the rebirth of art, architecture, music, couture, and theatre from the medieval ages to modernity. The famous designer couple traveled to the birthplace of the Renaissance cultural movement to explore inspirations for this Uber glam collection.

Shyamal & Bhumika couture is a constant evolution of traditional embroidery techniques using unique materials and fine detailing season after season. One gets to see intricate embellishments and surface ornamentations with elaborate beading, silk thread embroidery and floral motifs in gold zardosi thread. Inspired by inlay samples in museums, vintage European paintings, architectural details, mogul florals, renaissance costumes, and most importantly the 15th-century opera theatre set, the designers have used the most colorful silk threads in delicate embroideries that adorn lustrous silks while making a slight departure from the traditional fashion. Shyamal & Bhumika signature cutwork edging and painterly florals signify the couple’s beautiful love story.

The collection comprises of timeless bridal couture, exquisite men’s sherwani jackets, bias skirts with sensuous cholees, shararas, kalidaar paneled lehengas, trendy shoulder-baring blouses, structured jackets, saris in sheer organzas, asymmetric hemlines, signature cowl dresses, trailing kalidaars, exquisitely crafted veils, peplum tops, poet sleeves, georgettes & translucent tulle and fun details for brides and grooms for a perfect romantic feel on their big day. Shyamal & Bhumika menswear is designed in understated handwoven tussars, matkas and moonga variety of silks making it unconventionally elegant.

The interesting use of color has a blend of traditional Indian tones along with unusual vintage tones inspired by the ceiling frescos of the 15-17th centuries. To create an interesting variety of cut and color, the collection has a wide range of jewel tones, vintage pastels, Indian reds, wine, blush pinks, watermelon, mood grey, powder blue, navy, muted olive, dusty mint, fennel green, emerald, almond beige, and vintage cream.

The Shyamal & Bhumika Couture 2019 collection is a celebration of ‘India to the World’ giving employment to several artisans and craftsmen, maintaining a connection between their global muse of today and India’s age-old craft techniques.

For the Renaissance Muse collection, Shyamal and Bhumika have collaborated with Jewels of Jaipur. Noor Jahan is an epitome of beauty and grace. A visionary ruler of the patron of art and an exceptional jewelry designer- She was a woman ahead of her time. The queen’s life story inspired Jewels of Jaipur to create an intricately designed bridal jewelry collection, Annora which will be showcased on the runway with Shyamal & Bhumika’s Couture Collection. The collection consists of precious stones like emerald, sapphires, and rubies with Polki jewelry made in 18kt yellow gold.

Speaking about their collaboration with India Couture Week 2019, Shyamal & Bhumika said “We are very excited to showcase our couture collection ‘The Renaissance Muse’ at India Couture Week 2019. This collection is extremely special to us, we have utilized the most elaborate embroideries in couture. We’ve worked towards modernizing the Indian traditional crafts that are showcased through our handworked embroideries. It is an attempt to give a better modernizing outlook through trend centric offerings and a timeless iconic bridal look inspired by our love for color, texture, meadows, and gardens. Our collection signifies a wonderful connection between conventional and present-day India.”

Bollywood star Kriti Sanon on this occasion added, “I am really excited to have been Shyamal & Bhumika’s muse this year. With their distinct vision and stunning craftsmanship, they have carved a special place in my heart. I resonate with their designs truly capture the essence of Indian romanticism, like no other. The Shyamal Bhumika woman is someone who is full of complexities while being strong and in touch with her femininity. She confidently takes on life with a deep-rooted pride in her heritage and culture, seamlessly adapting to contemporary times.”

Barkha Arora

She has been there and done that. After graduating from Delhi University she completed her diploma in Journalism from Bhartiya Vidya Bhawan, Delhi. Down the line, she completed her internship with National Herald and Akshar Bharat, multilingual newspapers successfully and went on to Join Mainline Business daily, Business Standard newspaper. She has also dabbled in image management and brand consultancy. Apart from being a prolific writer on lifestyle entertainment, lifestyle, travel and politics remain her forte.

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