The ‘Dare To Be’ winter collection brings in the products that Indian Market is loving as Thailand’s Jaspal group enters India with Lyn
One of the largest fashion companies of Thailand, LYN, has set foot in Delhi with its brand new outlet at the heart of South Delhi, Select CityWalk and the fashionistas are going bananas!
LYN was launched as a brand in 2001 to cater to tasteful ladies with an urge to make fashion statements, both unique and classy. The brand is a name in itself but to be definitive of the beautiful collection it has brought with itself, it is important to know that the brand essence ‘Fashion as an affordable luxury’, LYN offers a wide range of fashion accessories from runway-inspired handbags and wallets, glamorous occasion shoes, to staple accessories from watches to eyewear, with on-trend designs that stand on four brand attributes: sophisticated, trendy, sexy, and elegant, making the brand a one stop destination for accessorizing.
Eighteen years of hard work paid for the company when they made it to the top of the chart across South East Asia region, making the brand reach number one in retail fashion accessory industry. At a total of 63 stores across Asia, with 50 stores in Thailand, 2 stores in Cambodia, and 10 stores in Vietnam and now with the launch of the first store in India, LYN is continuing to fulfill the needs of its well-dressed and fashion-forward consumers with this Indian Store holding their latest and up on the chart and stunning Fall/Winter 2019 collection.
With their first store in India at Select CityWalk Mall New Delhi, LYN Fall/Winter 2019 invites you to the season where all individuality and uniqueness are fully expressed and celebrated. Shifting from the warm, adventurous air of summer desert to the elegant atmosphere of European urban, this newest collection majestically embarks on the ‘Dare to be’ concept with highlighted pieces full of new statement ornaments and bold details that perfectly promote every modern woman’s confidence, self-expression, identity and uniqueness, in a glamorous and sophisticated fashion. Their trapezium and totes in particular have been seen as the most crowd pulling.
This season’s bags are full of curvy lines and extra ornaments. Understated colours from earth tones, deep green, caramel brown, mustard, ivory to wine red, are used to charmingly escalate the spirit of fall/winter season and complement the refined beauty of quality PU leather. Trapezium and totes, the all-time classic shapes, now come in various designs from ‘Wellness’ handbags with polished key charm, ‘Promise S’ and the dual-zipper ‘Double U’. The classic dual loop hardware are seen on ‘Double Impact’ and ‘Metro’ available in different bag types from shoulder to wallet. For a more compact option, go for the chain handle ‘Zeze’, or ‘Cardi’ the quilt small bag with LYN letter studs all-over. Bucket lovers will have their eyes on ‘Tomas’ that come with drawstring bag interior. The various designs and colours with an addition to its unique shapes for bas makes the brand stand out of the crowd. Their ‘Double U-XS’ is our personal favorite.
Bags are a part of the grand accessory collection but what actually is “the deal” for the brand is their massive, modern and majestic collection of shoes as they have a pair for all occasions blending in with the theme of Indian festivity and pomp and respecting the culture. Big bows, mixed materials, vinyl and neon brights prevail this season’s shoe designs starting from ‘Melissandr’ and ‘Dimond’ shoes that turn heads with big bow ornament on the front and back. Neon yellow and neon pink pumps include ‘Gang Gang’ and ‘Dolores’ ankle high heels that will feast your eyes with layered yellow petals strap. Animal prints are seen on ‘Grandissima’ and ‘Kalista’ as well as the spotlight-favourite ‘Nadine’ and ‘Hero’ fully encrusted with glitters and glamorous bright lining.
The launch in India of LYN looks like the big success but a bigger party awaits because of its sure shot chances of booming and blowing the Indian fashion market with both, unique style and wide range.