Varun Dhawan is the new Brand Ambassador for Frooti
As confirmed by Parle Agro, leading Indian beverage giant, famous film star Varun Dhawan will be the new face of its flagship brand Frooti,The star will be seen endorsing the brand in a very fresh and fun-filled way and joining him in the series of thematic TVC will be his reel and real-life friend Alia Bhatt.
The campaign is all slated to be rolled out very shortly this summer with the two young, peppy and most sought after stars. For the first time, brand communication will showcase these very successful stars together.
As informed by, Ms. Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. Presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”
Varun Dhawan was equally excited and ecstatic and said, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey”
Alia Bhatt continues her association with Frooti and while commenting about her camaraderie with working with Varun on the campaign she said, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of #TheFrootiLife with one of my closest allies Varun”.
Parle Agro has also continued its association for the second year in a row with Tollywood superstar Allu Arjun as the face of Frooti in South India.
About Parle Agro:
A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of Rs. 5000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 76 manufacturing facilities across India and international locations, Parle Agro caters to over 1.5 million outlets in India driven through more than 5000 channels partners.
Along with its brands Frooti, Appy, Appy Fizz, Frooti Fizz, Bailey, Frio, Dhishoom and Café Cuba, the organization has a continued belief in the power of innovation that drives strategy, product development, and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.