After Bata & Sonata, Bollywood actor Sushant Singh Rajput becomes the face of Donear NXG
The current heartthrob of Bollywood, Sushant Singh Rajput is basking in the glory of success as in a way of bagging prestigious Bollywood projects and signing series of endorsement deals. Most recent one happens to be his collaboration with India’s famous Apparel brand Donear NXG, a lifestyle menswear brand from the House of Donear Industries Ltd. Apparel giant has zeroed in Rajpoot as the new face and brand ambassador.
Prior to Rajpoot mega Bollywood star, Hrithik Roshan has been the face of Donear and presented an elegant and functional line of the brand, the campaign with Hrithik made a simple yet conceptual style statement, Hrithik’s image was showcased in sync with attributes of the brand. In past Brand was also endorsed by dominant cricketing star Yuvraj Singh who promoted a line of Suitings and shirtings.
With the new tie-up, Sushant has once again proved the point that he remains favorite with the world of advertisements, the tally of products and brands endorsements for Sushant is proliferating. The star exudes vibe and energy that resonates with youth and serves the objectives of many brands. He is being trusted for the success of a brand as he comes as a perfect blend of energy, perseverance and appreciated for his impeccable ability to connect with youth. European footwear major Bata had earlier roped in the star to achieve aspirational values amongst the young and fashionistas. The campaign received an overwhelming response and worked in favor of the brand’s objective. Sushant also played ambassador to the brand Ziox mobiles and Whirlpool of India. Whirlpool campaign saw him with actress Kriti Sanon as being a young icon who appreciate technology, both of them were seen endorsing Whirlpool’s AC campaign.
Other than private players Govt sector of India also trust credentials of Sushant in connecting with youth and the common man. Tv actor turned actor was an obvious choice for India’s NITI Aayog as brand ambassador and collaborator for women Entrepreneurship Platform ( WEP ). He had promoted NITI Aayog’s digital payment campaign.