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Indian Fabric Brand ‘Grado’ adds Beau Brummell’s old world charm to Lakme Fashion Week 2019

Italian Fabric Brand ‘Grado’ adds Beau Brummell’s old world charm to Lakme Fashion Week 2019

Highly respected for its quality and an internationally leading brand in the Fabric and Apparel Industry, GRADO, from the House of GBTL and OCM took the fashion industry by storm with their first ever showcase for Menswear at Lakme Fashion Week Summer/ Resort’19’.
In collaboration with top fashion designer, Ashish N Soni, the collection was a tribute to Beau Brummell, often known as ‘The Father of Men’s Fashion’. The prestigious event was held at Jio Garden, BKC on 1st February, at 8 pm. GRADO took this opportunity to present a dazzling array of fabrics through the combination of superior products and unique designs.

Associating with Lakme Fashion Week for the first time, GRADO, wowed the ramp with its refreshing new range of designs for the ‘New-Age’ man. In collaboration with avant-garde fashion designer, Ashish N Soni, the symbolic traditions of the brand were displayed throughout the collection with multiple uses of stripes, checks, plaids, and solids. There was also an amalgamation of blends at play – from soft kinds of cotton, poly blends with a sheen to the royal wools with micro and macro structures in prime focus. The various hues included attractive weaves in bold chalk stripes, ‘Prince of Wales’ checks, window-pane plaids; a range of soft pastels and others in strong bursts of bright colors.

Lakme Fashion Week is the most recognized and prominent platform for showcasing the best collections to the world of Indian fashion. The country’s leading fashion designers come to display their upcoming collections to the fashion connoisseurs. This year, LFW kicked off its Summer / Resort ’19 collection with an exciting mix of #GenNext and Emerging Designers. It has brought the crème de la crème of the fashion world to offer their stellar Summer collections.

Grado’s latest collection brought exceptional elements of style and substance in various blends of Cotton, PV, TR, and PW. It also amalgamated global design trends such as broad and thin stripes, windowpane checks, bright colors, and some classic styles, with contemporary ideas. The garments spanned a range of diverse occasions such as office wear, formals, resort, casuals, sporty, ethnic and much more. Apart from the plain vanilla designs, the garments also included ultra-flare trousers, shorts, single-button double-breasted suit and many more!

Vijay Narula

Vijay is an entropic traveller who keeps himself abreast with the developments in every nook and cranny of the world. He is a treasure trove of information about unexplored destinations and happenings in various parts of the world. He is a connoisseur of fashion and trends and keeps a tab on practically all the leading designers and fashion houses of the world. Styling for fashion shoots and magazines remains his forte. He has vast experience in fashion shoots and events and exceptional grasp over the language and has written extensively on fashion, travel and style trends etc. He makes an immensely valuable contribution to High On Persona

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